Mostrando entradas con la etiqueta CON ESTILO PROPIO: TIPOGRAFÍA PL6 022. Mostrar todas las entradas
Mostrando entradas con la etiqueta CON ESTILO PROPIO: TIPOGRAFÍA PL6 022. Mostrar todas las entradas

marzo 15, 2016

«Typographer: Eric Waetzig (Thrash Lab Profiles)»






«Thrash Lab “Profiles” designer Eric Waetzig (aka Me and Gonzo) based in Venice Beach, CA. At Eric’s home studio he shows us his vast portfolio of work and he creates a custom hand drawn poster with his favorite saying: “There’s More Than One Way To Skin A Cat.”

»Visit Eric Waetzig’s website form more of his work - http://meandgonzo.com/.» (Thrash Lab)






marzo 08, 2016

«The World Through The Eyes of a Typographer»




«Have you ever wondered what it's like to perceive something in a different way? Well wonder no longer; this video illustrates the way a typographer views the world: in terms of fonts, points, picas and much more.

»One other thought: Helvetica, a popular font designed by Max Miedinger, can be seen pretty much anywhere you look, JC Penny's, a walmart gas pump, movie credits... And this has led some people to claim "Helvetica is everywhere" and still others to say "No it isn't!" so I say "Helvetica is almost everywhere... It probably hasn't made it to the moon yet."» (Ben Cabe @AndBenAnd)






marzo 01, 2016

«Cómo elegir tipografías - Un curso de Enric Jardí»





«Enric Jardí es Diseñador Gráfico, experto en tipografías y en Diseño Editorial. En este curso aprenderás cómo, porqué y de qué manera elegir las tipografías más apropiadas para tus proyectos. Enric te explicará cómo trabajar con ellas, mostrándote los errores más comunes que se cometen al utilizarlas y cómo evitarlos.

»Ir al curso: http://www.domestika.org/es/courses/91-como-elegir-tipografias?utm_source=youtube&utm_medium=video&utm_campaign=C1603

»Otros Cursos de Domestika: http://www.domestika.org/es/courses/?utm_source=youtube&utm_medium=video&utm_campaign=C1603»

(Domestika)





febrero 23, 2016

Kriston Capps: «America's Sudden U-Turn on Highway Fonts»



Kriston Capps (@kristoncapps)
«America's Sudden U-Turn on Highway Fonts (Clearview is out, Highway Gothic is (back) in. Critics want to know why)»

CityLab (from The Atlantic)




«The Society for Experiential Graphic Design


»In a notice posted in the Federal Register on Monday, the U.S. Federal Highway Administration announced a small change that has huge implications for the nation. The agency terminated an order it had issued back in 2004 approving the use of a new font in highway signs. Now those signs are going to change. Again.

»By ending its “Interim Approval for Use of Clearview Font for Positive Contrast Legends on Guide Signs,” the FHWA reversed its position on Clearview, a font developed to improve highway-sign legibility on the roads. In 2004, the agency embraced Clearview, based on studies that appeared to demonstrate its superiority, especially in nighttime driving tests.

»Just 12 years later, the FHWA is changing course: Highway Gothic is the only font for U.S. highways going forward.

»The announcement took Donald Meeker by complete surprise. Meeker is one of the designers responsible for the Clearview font (along with James Montalbano). His firm, Meeker and Associates, which specializes in environmental graphic design, tested Clearview with the Pennsylvania Transportation Institute at Penn State University over the course of the 1990s.

»“It’s unfortunate. It’s a shock. This is a big deal,” Meeker says.


»A new font for older drivers

»Clearview was made to improve upon its predecessor, a 1940s font called Highway Gothic, at a time when an aging Baby Boomer generation meant lots of older drivers on the road. Certain letters appeared to pose visibility problems, especially those with tight interstices (or internal spacing)—namely lowercase e, a, and s. At night, any of these reflective letters might appear to be a lowercase o in the glare of headlights.

»By opening up these letterforms, and mixing lowercase and uppercase styles, Clearview aimed to improve how these reflective highway signs read.


»Clearview. (Meeker and Associates)



»Highway Gothic. (Meeker and Associates)


»“Helen Keller can tell you from the grave that Clearview looks better,” Meeker says.

»At the time, the FHWA agreed. In its 2004 approval memo, the agency noted that Clearview boosted highway-sign legibility for drivers traveling at 45 miles per hour by 80 feet of reading distance—or 1.2 seconds of bonus reading time. Another broad study, performed by the Texas Transportation Institute at Texas A&M University, backed up the results of the Penn State study. Meeker and his colleagues outlined their findings in the Transportation Research Record.

»“What all of the research has shown is that there is a lot about users’ reactions to different types of fonts on wayfinding (and regulatory and warning) signs that we still don’t understand,” says Martin Pietrucha, one of the researchers at the Pennsylvania Transportation Institute who worked on the testing and development of Clearview. “Shutting down any future work in this area sets in stone the idea that any improvement in this area is not possible, or that seeking improvements in this area is not worth the effort. I respectfully disagree.”

»From the start, Clearview was greeted as a civic, social, and design success. Around 30 states have adopted the font, making it arguably the dominant design paradigm on U.S. roads. Print magazine called it one of the 10 typefaces of the decade in 2010. The Clearview typeface family was the first digital font ever acquired by the Cooper-Hewitt, Smithsonian Design Museum. People behind the font spoke about it with swagger.


»An about-(type)face

»Was everyone wrong? The FHWA explains its about-face on Clearview by pointing to further research after 2004. The boost in legibility, for example, could be attributed to simply replacing older signs with newer signs.

»“After more than a decade of analysis, we learned—among other things—that Clearview actually compromises the legibility of signs in negative-contrast color orientations, such as those with black letters on white or yellow backgrounds like Speed Limit and Warning signs,” says Doug Hecox, a FHWA spokesperson, in an email.

»In fact, the FHWA stopped granting approval to use Clearview at least two years ago. In an April 2014 letter denying a request from transportation officials in Grays Harbor County, Washington, to begin using Clearview, the director for the FHWA Office of Transportation Operations, Mark Kehrli, listed other reasons for rejecting Clearview.

»“The narrower series of the alternative alphabets were not developed for and are not recommended for or conducive to conventional roadway signing, particularly Street Name signs,” Kehrli wrote. “Based on these and other reasons, we expect to rescind the Interim Approval in the near future.”

»This window into the approvals process reveals another problem that may have doomed Clearview: The font was never a mandate, only an alternative. As a result, some places have inconsistent usage; local jurisdictions may be using the font in states that are not. Font forum posters report seeing Clearview in Orange County, while California (which received permission to pursue Clearview) still abides by Highway Gothic.

»Local and state governments that have taken up Clearview don’t have to remove signs that feature this font. But as these signs are eventually replaced, the new ones that take their place will be throwback Highway Gothic signs.


»Cost may be a factor

»Officials in Canada and Indonesia have promoted Clearview as a standard. Transport, which was designed for U.K. roads by Jock Kinneir and Margaret Calvert, is the most famous example of a systemic transportation font standard. Clearview evolved as an outside recommendation, a best-practices approach from the private sphere, not as a regulatory shift. In the U.S., Meeker says, institutional interest in better standardization is tepid.

»“Traffic design is the greatest public manifestation of government on any given day,” Meeker says, “and yet it’s the most dreadful, tired, unresearched, undesigned part of the public interface with government.”

»The FHWA has not yet provided any research on Clearview that disproves the early claims about the font’s benefits. But there is at least one factor that clearly distinguishes it from Highway Gothic: cost. Jurisdictions that adopt Clearview must purchase a standard license for type, a one-time charge of between $175 (for one font) and $795 (for the full 13-font typeface family) and up, depending on the number of workstations. (Meeker and Associates disclaimed exclusive rights to the “Clearview” copyright.)

»The alternative is a design that hasn’t changed substantially since the 1960s.

»“This is a burr in somebody’s saddle,” says Meeker, who adds that he’s preparing a rebuttal to the news. “They don’t understand design.”»






febrero 16, 2016

«Typography Trend Predictions You Ought To Know»



Aamina Suleman
LogoDesignGuru.com




«Of course we’ve not forgotten typography. How could we?

We are still in the first month of a new year, and there’s a lot to catch on to complete the 365 day cycle. Till now, you’ve been introduced to all trends related to app, web, logo, and color. Hold on to your bubbles of creativity, till you know the typography trends for 2016.

I believe there isn’t a time in history when typography served no purpose; it always has and it always will. The story of typography started with Gutenberg in the 15th century, and is continuing to become increasingly popular.

Today designers are leaving no stone unturned. People are using different techniques of typography to embellish websites, print materials, social media images and videos. Type is everywhere; disguised differently to accomplish various branding and marketing goals.

To keep up with such a fast paced world, you need to know all that’ll conquer this year in typography.


Top Typography Trends

If you are anticipating that I’ll say a “modern” typeface is in, then you’re partly correct. Nevertheless, it’s no more about being contemporary; at least that’s the impression designers are giving. Why am I saying this? Look around you, you will see:

• Retro fonts are making their way back.

• Watercolor effect is being used with type.

• Serif is being used for classy and elegant look.

• 20th century fonts are used for shop hoardings.


So all the things people thought were ancient in design, are actually returning.


Types of “hip” fonts

There are thousands of fonts circulating in the graphic and web design market these days. From free to paid, all have their own personalities. For example if you want a customized look, then Wanderlust will give your advertising the hand-written feel. You may also like: Mulberry Script by Cindy Kinash, Trend by Daniel Hernandez and Paula Nazal, Local Market by Charles Gibbons or Riley Cran’s Fairview.


Where to look for inspiration?

While knowing these typefaces is important, you should also know how to creatively use them. Behance is a great place to explore the works of professional and amateur typographers. You can explore Typography Served for ideas. Pinterest galleries are full of designs using typefaces in original ways. There are many more websites available on the internet with a click of a button.

Although being inspired is great, you need to know what’s happening this year. For this my friends, you need to know the typography trends. This way you will know exactly what what’ll make your content shine. Here are typography trends you ought to know in 2016. Which strikes you most as surprising?»