«Words matter. The words we heard from successful companies in describing their innovation culture include invigorated, collaborative, aggressive, and growing. At the unsuccessful firms, we heard: lacking, constrained, isolated, weak, and aspirational.
»Innovation is a word that is easy and convenient to say. Making it happen is an important leadership role. Any CEO who wants to bring the revenue of innovation to the bottom line has to recognize that it requires a culture that involves every corner of the organization. Making that happen starts at the top.»
Thomas D. Kuczmarski, «Memo to CEOs: Stop Blathering About Innovation and Do Something», Businessweek.
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