UXPin (@uxpin)
Reseña en español: Estado actual de la industria del diseño UX | Natalia Pizarro, @IDAChile
«In the world of enterprise products, UX has historically been an afterthought. Product teams were engineering-driven. Functionality came before usability or usefulness. Buyer needs superseded those of end-users.
»While the issues of legacy technology, bureaucracy, and complex use cases still exist, the status quo is changing. We are undoubtedly in the midst of an enterprise UX renaissance. Startups like Gusto, Stripe, and Slack are setting the expectation that business products should be useful, usable, and satisfying. Meanwhile, large organizations like IBM, GE, and Salesforce are prioritizing design as a competitive advantage by hiring thousands of designers to reshape processes and culture.
»At UXPin, we’ve seen this transformation firsthand amongst our customers. As design thinking comes of age, more enterprise teams are seeking the right tools and processes to deliver on the promise of design-driven product development.
»In this report, we aim to illuminate a rapidly expanding and evolving sector. What challenges do teams face? How are the product teams structured? Are enterprises really becoming more Agile, or do they still abide by waterfall methods?
»In total, 3,157 people from around the world answered. What follows is the first report of its kind to dive deep into one of the most promising (and profitable) UX opportunities of the past decade.»
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