Info: WEF
Shaping the Future. Implications of Digital Media for Society Project.
Document: (pdf)
Related: Digital Media and Society. Implications in a Hyperconnected Era | World Economic Forum (WEF) (@WEF) in collaboration with Willis Towers Watson (@WTWhr)
Contents
Preface
Introduction
End-user awareness
Comfort with data collection, storage and use
Control of personal data disclosure
Trust and other areas of tension
Willingness to engage in a personal data value exchange
Country profiles
Brazil
China
Egypt
Germany
South Africa
United States
Appendix: Project Contributors
Appendix: Methodological Notes
Appendix: Data Tables
«Preface
»The End-User Perspectives on Digital Media survey – conducted by the World Economic Forum’s System Initiative on Shaping the Future of Information and Entertainment – is an integral part of the Shaping the Future Implications of Digital Media for Society project. Now in its second phase, the project focuses on improving end-user digital media literacy and on investigating the state of trust between end users and industry, to foster the sustainable development of a robust digital platform and services economy.
»Phase 1 of the project explored the evolution of digital media usage in a hyperconnected world, as well as implications for users’ private, professional and public lives. That work highlighted a need for more in-depth research on two aspects of digital media use: the need for increased enduser awareness of the implications surrounding their digital footprints generated by online activity; and increasing tensions around trust between industry and the end user, requiring solutions for all stakeholders.
»Thus, Phase 2 of the project focuses on valuing personal data and rebuilding trust. For Phase 2, the World Economic Forum, in partnership with comScore and McKinsey & Company, has performed a worldwide online survey to explore and quantify the enduser perspective on digital media platforms, services, and products, and the collection, storage, and use of personal data by companies. This survey covers six countries with more than 6,000 respondents across a range of age groups. Brazil, China, Egypt, Germany, South Africa, and the United States each contributed a population sample of about 1,000 participants.
»In addition, the Shaping the Future Implications of Digital Media for Society project hosted two workshop-style meetings to convene experts from industry, government, civil society and academia to examine and discuss preliminary survey results.
»The first, held in New York City, USA, on 31 October 2016, explored collaborative approaches to lift end-user digital media literacy levels. The second, held in Brussels, Belgium, on 28 November 2016, examined the potential repercussions of end-user perceptions on trust in digital media services and platforms.
»In both meetings, participants previewed results from this survey and remarked on disparities between how people answer survey questions and how they behave in the real world, for example response bias can lead some respondents to say they care more about privacy than they actually do.
»These are of importance when interpreting, for example, sentiment around privacy policies. When people express concerns, do these actually translate into a mitigating action, such as cancelling an account? If not, should their viewpoints be discounted, or should they be empowered with better options? The survey did not investigate these important questions – further research could be useful to answer them.
»While recognizing the natural limitations of self-reported perspectives from surveys, we believe there is essential value in understanding the end-user perspective: today’s beliefs, attitudes and emotions could become the wellspring for tomorrow’s willingness to engage with digital platforms, services and products.»
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